About Arttora
Arttora is a platform that makes art and skills accessible to anyone worldwide and aims at creating a unique social network for artists and an art-loving community all around the world. As an exclusive platform for the artist community, Arttora provides an avenue for the community to share, discuss, network, and collaborate with like-minded people from all corners of the globe. The concept of Arttora is based on the belief that by offering robust platform-based marketing support to artists to help them realize their true potential, they will be able to uncover hidden artistic gems.
Problem
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Customer-Centric UI/UX Design: The client’s primary need was a user interface and experience tailored to users’ art and culture preferences, ensuring accessibility and engagement.
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Building from Scratch: As a first-time entry into the industry, the team aimed to develop the entire platform from the ground up, requiring flexibility and an agile timeline to seize market opportunities.
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Scalable MVP Development: The platform needed to evolve in stages, starting with a minimum viable product (MVP) that prioritized business value-based features while remaining scalable for future growth.
Co founder, Rghav
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Location-based art event finder
Talent-based verification for mentors and expert artists
Art classes from certified/verified artists
Alert system to remember upcoming sessions
Review and rating system for art tutors
Benefits
In the brief, the client’s main need is to design a user interface and a user experience that is customer-centric. The user would be able to choose their art and culture preferences in this process flow
Initially, we set out with the intention of building the entire platform from scratch. The first entry into the industry and the flexibility of working on an agile timeline were critical to take advantage of the opportunity. The team was aware that the platform would have to be developed in stages before its ultimate vision could be realized. A scalable minimum viable product was therefore needed and business value-based feature features were prioritized.
Solution
Stats
120+
countries represented by artists and art lovers on the platform
78%
of emerging artists reported greater visibility and recognition within 6 months of joining
65%
increase in artistic collaborations through Arttora’s community engagement tools
3X
growth in artist exposure through built-in platform marketing support